Roast Case Study
Roast, overlooking London’s iconic Borough Market, celebrates its 10th anniversary this year. The award winning restaurant is at the forefront of the ‘field to fork’ food philosophy and attributes its exceptional success to a visionary in-house team, industry leading partners and the farmers, fishermen, growers and wine makers who inspire the renown menus.
Sergei Gubars, Roast’s General Manager, has been with the organisation from its inception in 2005 when he worked closely with Roast’s founder to bring the restaurant to life. Gubars was subsequently awarded the Princeton Global Network Honour, for distinguished individuals who have demonstrated career excellence and exemplary leadership. He is also a talented wine connoisseur with a gift for picking the very best vintages, ensuring Roast has featured in the AA Notable Wine List since 2007.
Responsible for all of Roast’s operations, in 2013 Gubars identified the need for a truly exceptional professional kitchen maintenance and servicing partner. He comments: “I wanted a company that really understands the unique demands of this industry, to work in partnership with my team – particularly the chefs, and provide a non-intrusive, slick maintenance service.”
Gubars appointed Olive Services, London’s leading restaurant servicing and maintenance provider. Olive has unrivalled hospitality experience working in partnership with several of the Capital’s most iconic dining venues. Olive’s Managing Director, Sol Goodall, himself a trained chef, has built the organisation around a core understanding of how engineers need to interact and operate in the uniquely challenging professional hospitality environment.
Gubars continues, “The Olive engineers have unrivalled industry knowledge and expertise. I have complete trust in their approach and my team and I greatly value their opinions. If an Olive engineer says a piece of equipment needs replacing I do not need to question it, as I know they will have evaluated the cost of repair and recommended replacement as the most effective option for my business. Olive and Roast work together for mutual benefit – Olive makes money keeping Roast’s operating costs down and our efficiency high. It’s a win, win scenario.”
Olive’s ethos is a ‘planned preventative approach’ to maintenance. This involves an agreed schedule of works to understand the status of each piece of key equipment and a bespoke maintenance programme to keep core equipment, from air conditioning and refrigeration, stoves to pluming operating at optimum levels. Equipment working correctly is important for staff moral and customer satisfaction. Chefs do not want to alter menus because a key piece of required equipment is not working and customers do not want to discover their favorite dish is off the menu because of it.
Roast has an established track record in building strong personal relationships with suppliers. The Roast team travels the UK to find the best, responsibly sourced and sustainable ingredients to take center stage on seasonal menus. The same care and diligence is afforded to the relationship with Olive whose engineers are very much part of the Roast team that brings customers a consistently exceptional dining experience.